Monday, December 14, 2015

Philippine Airlines unveils a more rewarding Mabuhay Miles Program

Flag carrier Philippine Airlines today unveiled a revitalized Mabuhay Miles Program, in keeping with the company's goal to provide its valued clientele greater mileage rewards, expanded program-partner options, more flexibility in earning and redeeming miles, additional travel perks and ancillary offerings.

The enhanced loyalty program now offers greater seat availability per flight for rewards redemption which will provide members the chance to convert miles to seats even on peak season.

More partnerships are slated to be forged with establishments representing the five pillars of the Mabuhay Miles Program – flying, shopping, dining, driving and unwinding.

At present, the frequent flyer program’s industry program partners are: financial institutions, hotels, telecommunications, foreign airlines and other travel-related companies.

Soon-to-be-introduced service innovations are the Mabuhay Miles Travel Card and the myPALshop.

The Mabuhay Miles Travel Card is the only multi-currency prepaid card in the market that allows a member to earn and redeem miles for every purchase made with partner-merchants while the myPALshop will be PAL’s online store where one can shop (hotel deals, car rentals, tours and recreation packages, health, fashion, beauty and electronic items) and earn miles.

"We envision the Mabuhay Miles Program to be one of the key drivers in making Philippine Airlines the 'airline of choice'. We thank our loyal patrons for their all-out support through the years. They are part of the PAL family and deserve the best offerings. We shall provide our frequent flyers a more rewarding mileage and rewards program," stressed PAL President and COO Jaime J. Bautista. The relaunch of the PAL Mabuhay Miles Program, held at the grand ballroom of the City of Dreams, was graced by more than a hundred loyalty program members and PAL officials led by Chairman & CEO Dr. Lucio C. Tan, President &COO Jaime J. Bautista, EVP and Chief Administrative Officer Stewart Lim, VP-Ancillary Business Group Kevin Hartigan-Go and AVP - Loyalty Program Group Marietta Casanova, among others.

“Mabuhay Miles is more than just a frequent flyer program. It has become a symbol of PAL commitment to delight its loyal customers, providing perks and privileges that are at par and even beyond its competitors,” stressed PAL VP for Ancillary Business Group Kevin Hartigan – Go.

PAL thanked its sponsors for the relaunch of its Mabuhay Miles program, namely: Century Park Hotel, City of Dreams, Bluewater Maribago, Bluewater Sumilon, Bluewater Panglao, Diamond Hotel, Dusit Thani Hotel Manila, Henann Resort Bohol, Marco Polo Ortigas Manila, Marco Polo Cebu, Marco Polo Davao, Pan Pacific Hotel Manila, Pico Sands Hotel, Taal Vista Hotel, Power MAC Center, Asia Brewery Incorporated, Camus Phils., Futuretrade, Premier Wines and Spirits and Hertz Car Rental.


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